What Matters

Our Vision

Our Vision is to infuse creative thinking into every classroom around the world.

Our Mission

Our Mission is to make learning come to life by empowering educators with strategies, tools, and resources to amplify creative thinking in the classroom.

Our Values


We believe in empowering educators by translating theory into practice, providing the tools and techniques to bring creative thinking into the classroom.


We believe in abundance and co-creation. There is no shortage of work in this space, in fact, oftentimes, it can feel like there is too much to be done. Our way forward starts by contributing to and supporting others who are also doing important work to advance creativity in education.


We believe in an evolutionary approach to creativity in education rather than a revolutionary one. We recognize that there is no one-size-fits-all approach. We encourage educators to grow from within their comfort zone by taking small but deliberate steps towards more innovative teaching methods.


We believe in life-long learning.  We thrive on knowledge and feedback to grow from our experiences and the experience of others.  We constantly seek to improve in order to better serve the community. Like the classrooms we seek to create, we see the world as a place for lifelong learning and growth.