Understand Creativity

What is Creativity?

What do you think of when you hear the word “creativity”? Perhaps you think of a child building imaginary worlds with old boxes.  Or maybe you think creativity is about world-class art or innovative products to make our lives easier.  And the answer is, “yes, and…” You see, creativity is a complex, multi-faceted phenomenon.  It isn’t just one thing. And to help you expand on your breadth and depth of understanding of creativity, we have assembled a series of short videos for you.

Why is Creativity more important now than ever before?

“You see things; you say, ‘Why?’ But I dream things that never were; and I say ‘Why not?”

– George Bernard Shaw

In the 2020 World Economic Forum Schools of the Future Report, Innovation and Creativity skills were identified as one of the characteristics of high-quality learning in the Fourth Industrial Revolution.  LinkedIn ranked ‘Creativity’ as the soft skill that companies needed most in 2019.  So why is creativity more important now, than ever before?

The answer is clear.  Being a creative person- someone who is open to new ideas, curious, and able to embrace complexity and ambiguity- helps us to navigate change.  And we are living in unprecedented times of rapid change. Between the exponential growth of technology combined with a global pandemic, we need to stay open to potential opportunities and ideas, to invent solutions to problems we have never experienced before, and to collaborate in ways we had could never have imagined, to design a better world for the future our children.  Most importantly, we need to equip our children with these skills so that they continue to navigate this path of change.

Go Beyond Your Understand of Creativity with These Resources

Four Books that Help You Understand Creativity

Adobe Creative Problem Solving 2018 study

2019 Gallup Poll on Creative Learning

LinkedIn ranked ‘Creativity’ as the soft skill that companies need most in 2019

World Economic Forum Schools of the Future Report 2020